Follow the ceremonial choosing of the Seto king's earthly representative, the day's defining public ritual.

I design journeys to places of power for those who want to travel deeper
Setomaa experience
Watch the ülembsootska election
Follow the ceremonial choosing of the Seto king's earthly representative, the day's defining public ritual.
The experience
Watch the ülembsootska election
Journeys
Journeys with time for Setomaa
Experience FAQ
Planning Setomaa
Q01What makes this experience worth including?
Follow the ceremonial choosing of the Seto king's earthly representative, the day's defining public ritual.
Q02What should I know before going?
Yes. I confirm the appropriate access or specialist guide for the travel date.
Plan with Alex
Let's plan your time in Setomaa
I design Estonia as a small-country journey: fewer stops, more time in each, and enough slack for weather, ferry timetables, and dinners that run long.
Tell me what draws you — floodwater, islands, winter darkness, food — and when you can travel. I will shape the route around it.

Estonia changes with the calendar: spring water fills Soomaa's forests, midsummer fires burn through the white night and late summer brings Peipsi onions to roadside stalls. I plan around the moment you most want to experience.
Alex
Journey designer