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Journey design for business and life
Alex Farlander
Hi! I am Alex: a web developer, marketeer, and photographer with 20+ years of experience in travel and other industries.

I design website experiences, take people on journeys, take photos, write articles – I am a web storyteller and space-time designer.

Feel free to message me – I am happy to work with big and small businesses.
Selected Works
Featured websites
Geographic v3
The new version of Geographic is unlike any website I've seen before.

It is full of easter eggs and tiny fun details, but what makes it special is the horizontal scroll, which adds an entirely new dimension to the website journey.

Now, you not only scroll down, but you also scroll right to find more information about certain topics like trips, reasons to go, founders, etc.

Plus, I like the idea of a transparent headline – it is so bold and big, but it does not ruin the video.
Hey, it works!
Most recent work
Get to know your planet
Travel beyond ordinary routes to find extraordinary experiences
Upcoming Expeditions
Looking for great people to travel with?
Join our Travelhood
+100 purposeful travel ideas in 45 countries
If you want to travel with a positive impact,
join one of the purpose-driven trips with Geographic
Travel differently
We invite you to travel with purpose:
  • Get to know the planet
  • Discover amazing traditions and cultures
  • See mind-blowing places
  • Meet remarkable people
  • Support inspiring local organizations who care about the places you visit
Scroll right to discover how
Keep going
Full experience: https://geographic.pro
Geographic v2
What if National Geographic had a baby with Netflix? That's what I put together in the most fun experiment I've had in my web designer's experience

The latest update of Geographic features horizontal Netflix-like scrolls, a typewriter effect, an interactive destination map, a photographic footer, and many other cool things.
Travel differently
Find your Expedition
Why Expeditions?
Travelers Club
Join the club
Upcoming expeditions
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Estonia, June-August
See the future by connecting with its roots
Join Geographic trips to Estonia during summer to celebrate life and the European Capital of Culture
Portugal, September 11-16
Connect with the regenerative people and talk about the future of travel, business, and the world
Mexico, October-November
Join us in Mexico for epic and spectacular celebrations of the Day (and the Night) of the Dead in Oaxaca and Patzcuaro
Mexico, January-February
Spend a week with whales and marine adventures during the Geographic Ocean Camp
Tribes
Gathering of
Connect with regenerative thinkers and doers in Portugal
Celebrate life in Mexico
Connect with the ocean in Baja California
Find your travel style
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Best travel ideas by country
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Experiences inspiration
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Travelhood
Travelhood is a community for purpose-driven travel professionals: we unite small tour operators and guides from around the world to make them stronger together.
If you work in tourism and you want to master the art and craft of the Journey design:
Learn how to design Journeys
We are a global community of local travel professionals...
Tour operators, DMCs, guides, transportation providers, and everyone who connects places into routes
Activities, workshops, food and drinks, performances, and everyone who welcomes guests on local experiences
Hotels, holiday homes, airbnbs, farmstays, campings – everyone who wants to provide more than a room
Travel organizers
Experience providers
Hospitality hosts
...who want to develop tourism with a positive impact
You can achieve a higher quality of life without dealing with mass tourism and extractive economies
Your experiences can play an important role on your guests' personal growth
We don't want tourism to destroy our favorite places, we want it to have positive impact
Impact on you
Impact on guests
Impact on your place
We pay it forward so you can start your journey risk-free.
Start your journey for €99 free.
More websites
Geographic is how National Geographic would look like if I could create it today: not National, a globe instead of a square, blue marble instead of yellow, and creating experiences instead of producing media.
Travelhood is a community for purpose-driven travel professionals: we unite small tour operators and guides from around the world to make them stronger together.
About me page for Alex.travel: travel portfolio, stunning pictures, and bio that's (hopefully) interesting to read.
Do business better with the support of entrepreneurs like you: INSPIRRING is a mastermind club for entrepreneurs to grow a strong and sustainable companies
Videos
Photography: Landscapes
This is a scrollable panorama
Let's do something epic together
alex@alex.travel
All images on this page are protected by copyright. If you want to use them, contact @alexfarlander for licensing.