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How Alex.travel uses the Google Ads API

Alex.travel is a travel-planning service operated by Alex Farlander in Estonia. I use the Google Ads API in a private research tool to understand what travelers search for before I decide which destinations, interests and journey ideas deserve deeper research.

Why this tool exists

Alex.travel helps travelers discover places and discuss a privately designed, multi-day journey with me. Search demand is one input into deciding what I should research and write about.

The research tool does not decide what Alex.travel publishes or offers. I review the evidence, investigate the place and make the final editorial and product decisions myself.

What the tool does

The tool uses Google Ads Keyword Planning Services to generate related search phrases and aggregated historical metrics for selected languages and geographic markets.

I use those results to compare demand and seasonality around destinations, micro-destinations, traveler interests, day tours and possible multi-day journeys.

Who can use it

This is an internal research tool for Alex.travel. It is used by me and by authorized coding or research assistance working on my behalf.

Travelers, clients and other external users cannot access the tool or the Alex.travel Google Ads API credentials.

What it does not do

The tool does not create or manage advertising campaigns. It does not change bids or budgets, access billing, track app conversions, or manage third-party advertiser accounts.

Alex.travel does not sell Google Ads software or resell raw Google Ads API data.

Data and privacy

The tool works with search phrases, language and geographic targeting, and aggregated market metrics. It does not process traveler personal information, booking details or customer conversations.

Research results remain private working material. Only my own editorial conclusions and independently reviewed travel content may later appear on Alex.travel.

Contact

Questions about this API use can be sent to alex@alex.travel.